ZAC is the new animated mascot for Cricket South Africa. The embodiment of everything the Proteas are and aspire to be, even his name resembles his proud heritage ZA Cricket.

He represents strength, integrity, skill, honour and pride. His head and tail are crowned with the King Protea, South Africa’s national flower and the symbol of the national cricket team.

Crown National has been awarded the exclusive licencing rights to manufacture the ingredients and spices for meat products for ZAC and Cricket South Africa.

Dawid Muller, Marketing Executive at Crown National, says that the introduction of the range will be a phased approach.

The names of the products are quirky and catchy and Muller says they were named after the cricket shots and bowling techniques ZAC uses on match days.

The initial range will include ZAC Burgers, ZAC Boerewors, Power Play Wors and 100 gram pack Hat Trick Smokey BBQ and Hot Shot Peri Peri Marinades.

The new range has a great consumer promotional element and there is approximately R30 000 worth of prizes to be won including Two Big Boy Scooters, 10 Weber Braais and R5 000 in instant airtime. Customers should see packs for details on how to enter using the USSD platform.